BREAKING NEWS

Today is one of the biggest days in Pursuant’s history. Pursuant has acquired the operations of Viscern, Ketchum, and RSI—making Pursuant the most comprehensive fundraising agency and consultancy in the industry. The Pursuant Platform now includes Pursuant, Ketchum, RSI, Charitable Partners, Unifyer and TruthCasting.

Ketchum, founded in 1919, boasts over $13 billion in non-profit dollars raised, and has conducted more successful campaigns than any other fundraising firm in history.

RSI is the largest provider of capital campaign, major gift, and stewardship counsel to churches, Christian schools and other Christian not-for-profit organizations.

We are thrilled to welcome Ketchum and RSI to the Pursuant family, and excited to keep you updated as the growth of Pursuant changes the future of fundraising. Visit the new Pursuant Platform—where all your fundraising needs are found in one place. Also check out the press release by clicking here.

Unifyer is FREE !

Huge announcement for immediate release today: FREE UNIFYER !

A recession doesn’t mean the death of innovation

this is a great article from the Dallas Morning News talking about some great innovations coming in 2009.

this one is just for fun, but worth it.

Thanks Jason Mueller.

Buzz Goes Mainstream

This article from The Star Tribune in Minneaplolis is a brief and helpful look at what Andrew Eklund is calling the “third generation of the internet”. I encourage you to read it. It is a quick read and will give you insight into how mainstream organizations can correctly approach using the decentralized communication stream of the internet.

thanks to former Minneapolis resident and Pursuant’s own Pete Erickson for this article.

Jason

New Unifyer Website Launched

The new Unifyer website just launched, and it’s definitely worth peeking at.

We’ve watched Unifyer grow into the communication tool that is now transforming everything about how organizations communicate. The new dynamic flash website gives the viewer a unique experience with interactive video menus, support guides, a peek into the culture at Unifyer, and more. I may be bragging a bit, but the new Unifyer.com is something to be proud of, and we’re not afraid to say it.

It was just launched last week, and still has a few updates to be made. Take a look at the new site, I think you’ll like it.

You Lead by enabling people to communicate and connect

It probably goes without saying at this point, but this book is a definite must. Quick read, extremely insightful and thought provoking. It will challenge and inspire your good work. In fact, it will demand and affirm a vision for organizational and personal change necessary in our decentralized communication world.

eNonprofit Benchmarks Survey

This eNonprofit Benchmarks Study is available for free download and has some fascinating statistics on email messaging, online fundraising and associated metrics. Click the images or HERE.

How to use Social Media Strategically

There was an interesting article in Marketingvox regarding social media strategy. I would encourage you to read the article: HERE

Some highlights:
86 million Americans use the social Web
Including 75% of college students
And 60% of wealthy adults
75% of Fortune 1000 companies will launch a social media campaign this year
50% of those campaigns are expected to fail

Allow me to be Obvious Man for a moment: It’s time to have a well thought out social media plan for your organization.

Did You Know?

This is a great video that I saw during a presentation by Vinay Bhagat of Convio. If this does not convince you that our world is changing and has already changed I do not know what will. The question is how will we adjust our communication and fundraising strategies to keep up.