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FacebookGreat Article on Mid-Level Giving
Major Gift Officers with high-end portfolios should welcome strategies that focus on mid-level prospects. This article highlights just a few of the many approaches that can be taken to motivate high-capacity donors to give beyond modest amounts on the way to making major gifts.
Click here to read this article from The Chronicle of Philanthropy. This link is valid until May 30th.
Unifyer is FREE !
Huge announcement for immediate release today: FREE UNIFYER !
A recession doesn’t mean the death of innovation
this is a great article from the Dallas Morning News talking about some great innovations coming in 2009.
this one is just for fun, but worth it.
Thanks Jason Mueller.
Buzz Goes Mainstream
This article from The Star Tribune in Minneaplolis is a brief and helpful look at what Andrew Eklund is calling the “third generation of the internet”. I encourage you to read it. It is a quick read and will give you insight into how mainstream organizations can correctly approach using the decentralized communication stream of the internet.
thanks to former Minneapolis resident and Pursuant’s own Pete Erickson for this article.
Jason
New Unifyer Website Launched
The new Unifyer website just launched, and it’s definitely worth peeking at.
We’ve watched Unifyer grow into the communication tool that is now transforming everything about how organizations communicate. The new dynamic flash website gives the viewer a unique experience with interactive video menus, support guides, a peek into the culture at Unifyer, and more. I may be bragging a bit, but the new Unifyer.com is something to be proud of, and we’re not afraid to say it.
It was just launched last week, and still has a few updates to be made. Take a look at the new site, I think you’ll like it.
You Lead by enabling people to communicate and connect
It probably goes without saying at this point, but this book is a definite must. Quick read, extremely insightful and thought provoking. It will challenge and inspire your good work. In fact, it will demand and affirm a vision for organizational and personal change necessary in our decentralized communication world.
eNonprofit Benchmarks Survey
This eNonprofit Benchmarks Study is available for free download and has some fascinating statistics on email messaging, online fundraising and associated metrics. Click the images or HERE.
How to use Social Media Strategically
There was an interesting article in Marketingvox regarding social media strategy. I would encourage you to read the article: HERE
Some highlights:
86 million Americans use the social Web
Including 75% of college students
And 60% of wealthy adults
75% of Fortune 1000 companies will launch a social media campaign this year
50% of those campaigns are expected to fail
Allow me to be Obvious Man for a moment: It’s time to have a well thought out social media plan for your organization.
Did You Know?
This is a great video that I saw during a presentation by Vinay Bhagat of Convio. If this does not convince you that our world is changing and has already changed I do not know what will. The question is how will we adjust our communication and fundraising strategies to keep up.
Rhett Miller Concert Benefitting Cystic Fibrosis on Vimeo
A number of us at Pursuant have been directly affected by Cystic Fibrosis and for the second year in a row we will dive in and support a good cause by way of a very genius evening of music. If you are in the Dallas area we would love to have you join. Rhett, Brent and Gordon will not disappoint you.