Social Media Questions and Answers

.

Matt Frazier started Pursuant back when email was the primary way to cultivate and solicit your online audience. Having asked “what’s after email?” for years, Pursuant now offers a basic service allowing non profit clients with no experience in any of the social media spaces to learn, listen, participate and grow their networks. Check out all the video answers in this vimeo channel

blog, Facebook, new product, rss, social media, twitter

Uncategorized

How to use Social Media Strategically

There was an interesting article in Marketingvox regarding social media strategy. I would encourage you to read the article: HERE

Some highlights:
86 million Americans use the social Web
Including 75% of college students
And 60% of wealthy adults
75% of Fortune 1000 companies will launch a social media campaign this year
50% of those campaigns are expected to fail

Allow me to be Obvious Man for a moment: It’s time to have a well thought out social media plan for your organization.

Long Tail of President Obama’s Fundraising

In light of the fact that we have a newly elected President, it might be a good idea to review two interesting articles (FASTCOMPANY and TIMESONLINE) highlighting the incredibly effecive strategy the Obama campaign used in leveraging lots of small gifts from millions of people to raise a record amount in this years election.

A few things to consider:

-You are not the Obama campaign but you do have a worthy cause.

-You have a loyal audience that can be leveraged to expand your fundraising horizons

-94% of April’s $31 million raised came from sums of $200 or less. Many small donors became the model

-$45 million of the $55 million total from february came over the internet without the candidate himself hosting a single fundraiser.

How can we ignore this for our fundraising future?

Enjoy: FASTCOMPANY and TIMESONLINE

Jason